Taking CRM one step at a time
In order to be most effective in our implementation process we needed to set a priority for our acquisition and implementation. CRM Sydney had agreed that it might be more beneficial to approach one key area at a time and was working with us to determine which one would be most beneficial. Our three choices were sales, customer service, and marketing. There was no doubt that all three areas needed attention but by taking them one bite at time we could keep the learning curve smaller and management could gain competencies that would be transferable to the next module when we installed it.